People who make products have a choice: we can lead the user, or start by learning from them. The first starts with ego. The latter, with empathy. My past creative partner and I talk more about that here.


I’m Heather Luipold, a Creative Lead in New York working at the Google Creative Lab. We’re a small group of designers, engineers, writers, filmmakers and thinkers who experiment on non-traditional product concepts and ways to help connect people with our products. Very simply, we work to  “get the toys to the kids.”

I co-lead a team inside the Lab who focus on product visioning and experimentation. Last year, Time.com named two of the products we launched, Gboard and Tap to Translate (a feature in the Google Translate app), two of The 50 Best Apps of the Year.

Lately, we’ve been heads down working on the Google Assistant.

 

Current

Google Creative Lab / Creative Lead
Cornell Tech / Visiting Professor & Lecturer
School of Visual Arts / Professor of Design

 

Past

Chico & Lui / Co-founder & Creative Director
Huge / Associate Creative Director
LBi / Art Director
More

 

Speaking & Panels

AIGA / An Evening with Google Creative Lab
Code Next & Made with Code / Panel Discussion
Oscar Health / Women in Tech Panel Discussion
Upcoming: Likeminds 2.0 Conference

 

On the Weekends

Exposure

 

Recent Projects

Gboard / Creative Lead / Google Creative Lab

Last year, we launched Gboard, a new keyboard for your iPhone. It has Google search, GIFs, emojis, and Glide Typing built right in. In the first 24 hours, Gboard reached the #1 spot in the iOS App Store, #1 spot on ProductHunt and #1 US trending topic on Facebook.

Tap to Translate / Creative Lead / Google Creative Lab

Last year, we also launched Tap to Translate, a new feature of the Google Translate app that lets you instantly translate text within any app on your Android phone. We found that our most active users, particularly in countries like India and Brazil, spend a lot of time copy-pasting text to and from Google Translate. With Tap to Translate, you can instantly translate any text from within any app. It’s now the #2 most-used feature in the Google Translate app.

Google Assistant / Creative Lead / Google Creative Lab 

At I/O 2016, Google announced their digital assistant. I helped lead a team within the Lab who created the product vision for this AI on the new Google Pixel phone. Since the launch, we've also partnered with the Google Home, Android Auto and other cross-functional teams to imagine how a personal, machine-learning-driven, digital assistant could manifest on all surfaces.

 

Past Projects

Gucci.com / Associate Creative Director / Huge
Lexus.com / Associate Creative Director / Huge
Classicspecs.com / Creative Director / Chico & Lui
Various Pitch Work / Huge & LBi