TL;DR: Currently, I make stuff like this and this. A while ago, I made stuff like this. Even longer ago, I made stuff like this. More of that, here.

I’m Heather Luipold, a Creative Lead in New York working at the Google Creative Lab. We’re a small group of designers, engineers, writers, filmmakers and thinkers who experiment on non-traditional product concepts and ways to help connect people with our products. Very simply, we work to  “get the toys to the kids.”

I co-lead a team inside the Lab who do a lot of product experimentation. Last year, named two of the products we launched, Gboard and Tap to Translate (a feature in the Google Translate app), two of The 50 Best Apps of the Year.

Lately, we’ve been heads down working on the Google Assistant.



Google Creative Lab / Creative Lead
Cornell Tech / Visiting Professor & Lecturer
School of Visual Arts / Professor of Design



Chico & Lui / Co-founder & Creative Director
Huge / Associate Creative Director
LBi / Art Director


Speaking & Panels

AIGA / An Evening with Google Creative Lab
Code Next & Made with Code / Panel Discussion
Oscar Health / Women in Tech Panel Discussion
Likeminds 2.0 Conference / Preparing the Dunning-Kruger Designer


On the Weekends



Recent Projects

Gboard / Creative Lead / Google Creative Lab

Last year, we launched Gboard, a new keyboard for your iPhone. It has Google search, GIFs, emojis, and Glide Typing built right in. In the first 24 hours, Gboard reached the #1 spot in the iOS App Store, #1 spot on ProductHunt and #1 US trending topic on Facebook.

Tap to Translate / Creative Lead / Google Creative Lab

Last year, we also launched Tap to Translate, a new feature of the Google Translate app that lets you instantly translate text within any app on your Android phone. We found that our most active users, particularly in countries like India and Brazil, spend a lot of time copy-pasting text to and from Google Translate. With Tap to Translate, you can instantly translate any text from within any app. It’s now the #2 most-used feature in the Google Translate app.

Google Assistant / Creative Lead / Google Creative Lab 

At I/O 2016, Google announced their digital assistant. I co-led a team who created the product vision for this AI on the Google Pixel phone. Since the launch, we've also partnered with the Google Home, Android Auto and other cross-functional teams to imagine how a personal, ML-driven, digital assistant could manifest on all surfaces.


Past Projects / Associate Creative Director / Huge / Associate Creative Director / Huge / Creative Director / Chico & Lui
Various Pitch Work / Huge & LBi